October
2013
6

Coca Cola Sharing Can

Coca Cola Split Can

When you think about marketing there are just some companies you can’t ignore. One of them is Coca Cola.

One of their campaigns I consider a master piece is the Coca cola sharing can, where an apparently normal can of Coca Cola would split in half and contain two cans. You can better grasp the idea in this short ad about the coca cola sharing can (around 2 minutes).

 

 

This was part of a test campaign in Singapore. This campaign goes far beyond creating a different approach. It involves a lot of thinking, logistics, design,test and attention to detail. For example, this test was made in Asia because of studies regarding consumer behavior  of Asian people and their sharing habits. They found out that adults on-the-go did would either not want a full Coke or not want to necessarily spend all their money on a drink but where willing to enjoy a Coke, so they shared their drink. Thinking of a way to take advantage of this behavior, they created the “sharing” can.

 

It was not only a creative process but also had all the logistics side in it. The company needed to be able to design a can in small numbers in order to make a test with consumers and that it did not affect the main production. The twist mechanism to separate the cans had to be done right to provide the best experience to the customer and to encourage him into sharing.… Read the rest of “Coca Cola Sharing Can”

September
2013
22

Development, Test and Production environments

different-environments

When you are developing something with a little more complexity than a hello world software (which should be all the time) it is REALLY important to have at least three different environments: Development, Test / Staging  and Production. This is even more important in web development as it is “fairly” easy to do in small / medium projects.

 

The Development environment is where developers live and breathe, where they make all the changes, mistakes and fixes that you need. It’s like a small lab where nobody judges you, where it does not matter if you break the CSS or your whole webpage as nobody is going to notice. Once you achieve something, like developing a new item of a list, fix a bug, or a new functionality, you should stop and move your functionality to the Testing environment.

 

The Testing / Staging environment is a little different. Actually, there is a slight difference between testing and staging environments, but to distinguish them is not the point here. You need something that acts as a copy of your corporate site, a copy of the live version. It should be EXACTLY the same, because you are going to test in this environment your new developments, you want to know how it will work and IF it will work live before going live. Only once you have verified that everything works, that your new functionality has not broken anything, you can migrate the changes to the production environment.… Read the rest of “Development, Test and Production environments”